Every sleep app talks to a body that sleeps through the night. Hers doesn't.
The only sleep guidance you can cite — for pregnancy & postpartum.
iOS · solasmoms.com
The problem
The most sleep-deprived she'll ever be — and every app assumes she sleeps like everyone else.
of women report their worst-ever sleep is during pregnancy.
Won, J Clin Sleep Med 2015
The market
A renewing, well-funded market — with the trust gap still wide open.
femtech market, 2025→2034 at ~16% CAGR; pregnancy & nursing is the #1 segment (~20%).
Straits Research · Grand View, 2025US births in 2024 (+1% YoY) — the addressable cohort refreshes every single year.
CDC / NCHS, Apr 2025raised by adjacent maternal apps (Peanut $21.8M, Expectful $4.2M). None cite their guidance.
TechCrunch · Femtech InsiderWhy we win
One quadrant is empty. We're standing in it.
The funded players own audience and tracking — none ground guidance in citations. A baby-tracker could bolt on "mom recovery"; the cited-evidence engine is what they can't clone overnight.
The product
One cited nudge a night.
Bedtime drifting late in the third trimester? Tonight: keep the bedroom under ~3 lux — 100 lux suppressed deep & REM sleep and next-day insulin sensitivity. Tap the chip, read the paper.
📄 Mason 2022 · PNAS →
The moat
Anyone can generate advice. Only Solas can cite it — and it compounds.
The data flywheel
Every nudge she logs sharpens her personalization and raises her switching cost. Competitors can't copy your users' own outcomes.
Why now
Cheap grounded LLMs + mainstream wearables + collapsing trust in unsourced health advice. "Cite your source" is now a paid feature.
PhD-level by construction
Built on the primary literature — including yours.
45 peer-reviewed studies power the engine. Two are your papers, Sarah — the clinical backbone of how Solas reasons about sleep apnea in pregnancy.
Status · June 2026
Submitted to the App Store. In review.
Solas Pregnancy & Postpartum — the full product is built and in Apple's review queue right now, not a prototype.
Build 76 · in review
Complete iOS app submitted to Apple — check-ins, recommendations, program, community, wearables.
45 studies · EN/ES
Peer-reviewed library curated into the engine and the public /research surface. Bilingual day one.
Live billing & backend
RevenueCat subscriptions; Supabase + Vercel. Behavioral wellness, not a medical device.
The ask
Millions of mothers are awake right now, taking advice from no one who can cite a source.
We're the ones who can. Raising to launch and prove 30-day retention with the first cohort — the metric that de-risks a Series A.
Growth
Launch marketing, /research SEO expansion, ASO — the earned-trust motion.
Product
Android, deeper personalization, partner tracking, retention instrumentation.
Evidence
Clinical advisor, library curation, claims verification — defending the moat.
Solas · solasmoms.com · blake@trending.fm